Identity · Mark construction

Every curvehas a reason.

A mark drawn the way it was designed: six circles, each 1/φ of the one before, all touching at a single point. Every other ring between them is ink, the smallest one orange. The working stays on the sheet until you hide it.

Hover a circle to pick it out

Not every famous mark began this way. The golden-ratio circles drawn over Apple’s logo came later; Rob Janoff says he drew it “pretty much freehand.” the interview